Effective Business Development Skills

Course content

Since business development involves high-level decision making, the business developer should remain informed about the following:

• The current state of the business in terms of SWOT analysis (strengths, weaknesses, opportunities, and threats).
• The current state of the overall industry and growth projections
• Competitor developments
• Primary sources of sales/revenues of current business and dependencies
• The customer profile
• New and unexplored market opportunities
• New domains/products/sectors eligible for business expansion, which may complement the existing business
• The long-term view, especially with regards to the initiatives being proposed
• The cost areas and the possible options of cost-savings