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Effective Business Development Skills

KSh20,000.00

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Description

Course content

 

Since business development involves high-level decision making, the business developer should remain informed about the following:

  • The current state of the business in terms of SWOT analysis (strengths, weaknesses, opportunities, and threats).
  • The current state of the overall industry and growth projections
  • Competitor developments
  • Primary sources of sales/revenues of current business and dependencies
  • The customer profile
  • New and unexplored market opportunities
  • New domains/products/sectors eligible for business expansion, which may complement the existing business
  • The long-term view, especially with regards to the initiatives being proposed
  • The cost areas and the possible options of cost-savings

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