Description
Training Course Objectives
By attending this course, delegates will be able to:
- Develop corporate image strategy
- Develop and implement Public Relations strategy
- Carry out Corporate Social Responsibility (CSR) activities
- Maintain Stakeholders relationship
- Develop synergies for innovation
- Initiate international/global business opportunities
- Manage Corporate Image through media
- Undertake periodic corporate image review and rebrand
- Monitor and evaluate corporate image
Designed For
People who are responsible for developing and managing their organisation’s brand image, reputation or corporate identity, including:
- Marketing managers and directors
- Business development officers
- Public relations managers and directors
- Corporate communication managers and directors
- Business strategists
Training Course Outline
- Corporate identity & image: 4 stages of establishing a positive image and identity
- Becoming a neighbor of choice: external reputation management
- Elements of a brand: logo block, strapline, typefaces, typography, colours, tone of voice, photographic style, grids
- A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive
- Reproducing the brand: online, video, brochures, stationery, packaging, signage, promotional items, uniforms, vehicles
- Integrated marketing: overseeing marketing activities to ensure branding messages reach customers
- The people aspects: finding champions to keep you on-brand
- Persuading customers to pledge loyalty to your brand
- Remaining current: monitoring marketing trends and keeping a close eye on competitors in the marketplace
Reviews
There are no reviews yet.