Corporate Identity & Brand Management

Training Course Objectives

By attending this course, delegates will be able to:

• Develop corporate image strategy
• Develop and implement Public Relations strategy
• Carry out Corporate Social Responsibility (CSR) activities
• Maintain Stakeholders relationship
• Develop synergies for innovation
• Initiate international/global business opportunities
• Manage Corporate Image through media
• Undertake periodic corporate image review and rebrand
• Monitor and evaluate corporate image

Designed For

People who are responsible for developing and managing their organisation’s brand image, reputation or corporate identity, including:

• Marketing managers and directors
• Business development officers
• Public relations managers and directors
• Corporate communication managers and directors
• Business strategists

Training Course Outline

• Corporate identity & image: 4 stages of establishing a positive image and identity
• Becoming a neighbor of choice: external reputation management
• Elements of a brand: logo block, strapline, typefaces, typography, colours, tone of voice, photographic style, grids
• A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive
• Reproducing the brand: online, video, brochures, stationery, packaging, signage, promotional items, uniforms, vehicles
• Integrated marketing: overseeing marketing activities to ensure branding messages reach customers
• The people aspects: finding champions to keep you on-brand
• Persuading customers to pledge loyalty to your brand
• Remaining current: monitoring marketing trends and keeping a close eye on competitors in the marketplace