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Corporate Identity & Brand Management




Training Course Objectives

By attending this course, delegates will be able to:

  • Develop corporate image strategy
  • Develop and implement Public Relations strategy
  • Carry out Corporate Social Responsibility (CSR) activities
  • Maintain Stakeholders relationship
  • Develop synergies for innovation
  • Initiate international/global business opportunities
  • Manage Corporate Image through media
  • Undertake periodic corporate image review and rebrand
  • Monitor and evaluate corporate image

Designed For

People who are responsible for developing and managing their organisation’s brand image, reputation or corporate identity, including:

  • Marketing managers and directors
  • Business development officers
  • Public relations managers and directors
  • Corporate communication managers and directors
  • Business strategists

Training Course Outline

  • Corporate identity & image: 4 stages of establishing a positive image and identity
  • Becoming a neighbor of choice: external reputation management
  • Elements of a brand: logo block, strapline, typefaces, typography, colours, tone of voice, photographic style, grids
  • A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive
  • Reproducing the brand: online, video, brochures, stationery, packaging, signage, promotional items, uniforms, vehicles
  • Integrated marketing: overseeing marketing activities to ensure branding messages reach customers
  • The people aspects: finding champions to keep you on-brand
  • Persuading customers to pledge loyalty to your brand
  • Remaining current: monitoring marketing trends and keeping a close eye on competitors in the marketplace


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